How To Attract Patients To Your Practice & Medical Clinic
6 Strategies for Successful Patient Acquisition
Twenty-first century Americans want an ATM on every corner, a Starbucks on every block, grocery stores within a two minute drive from home, cell phones that setup appointments for them, gas stations that serve fresh coffee and bagels, and now with the changes caused by the Affordable Care Act, walk-in medical clinics at every corner. Patients today expect doctors who show up on time, and polite receptionists at the front desk. They are also exercising their right of free speech by posting their experiences on the internet, social media, Yelp, and Google Reviews. Clinics who want to improve their businesse’s health with a strong flow of new patients need to have a plan in place to effectively manage their presence on the web. This is just ONE area of online healthcare marketing.
Running a comprehensive online strategy means your clinic has to utilize a lot of software tools and marketing consultants. Medical practices typically have to work with four to eight different vendors to coordinate and manage their efforts on the Internet. Keeping up with the constantly changing online landscape is hard enough, and when you have to get strategy advice and execution from multiple companies it become an even bigger headache.