How To Implement Online Reputation Management for Doctors & Clinics $99/mon to $199/mon
72 Percent Of the patients who are unhappy and who post negative feedback on Google and Yelp are not doing so because of the Patient-Physician experience!!
Online Reputation Management Can be a Headache or a Winning Strategy for Doctors, Clinics and Medical Facilities
72% Of the patients who are unhappy and who post negative feedback on Google and Yelp are not doing so because of the Patient-Physician experience; they are unhappy due to billing issues, incorrect deductible payment, rude front desk person, lack of perceived patient focus, improper handling of the paper-work, long wait time or impolite response from a clinic staff member ( non-physician ). 28% of the time it is Patient-Physician related.
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4 Strategies to Improve Online Reputation Management For Doctors
No 1. Use an iPad in the lobby for patient reviews.
No 2. Use Text/SMS based software for patient reviews.
No 3. Use Email Marketing based software for patient reviews.
No 4. Use Social Media/Facebook software for patient reviews.
Unfortunately, there is no “single” way to win this battle, each approach has pros and cons. For example, Text/SMS based approach is limited, and has issues if the patient is driving and you send a Text/SMS, you may have an issue on your hand. Emails are not opened by many patients. Social media is not for everyone – So your clinic must have a comprehensive strategy – and it MUST BE HIPAA Compliant. OnRevenue offers this for $199/Month.
Generate New Patients By Using OnRevenue’s Positive Reviews App Using SMS, Email, Facebook or Tablets
Let’s look at Dr. Smith’s practice. She has always been proud of how she runs her clinic. She’s got a great facility with great staff, and does an excellent job of keeping her patients healthy and happy. However, she had a problem: when it came to attracting new patients to her practice, let’s just say Dr. Smith wasn’t an expert. She tried to get reviews from her patients while they were in her waiting room, but these reviews actually caused more issues than help with her with online reputation.
As a physician or a medical clinic manager responsible for the well-being of a practice, you’re not only tasked with taking care of your patients, but also for the business and financial health of your clinic and medical practice. Problem faced by doctors is that happy patients do not go to Google Reviews or Yelp and post good experience, only the unhappy patients go there. So must implement a simple system that allows you to ask all patients to provide feedback. If they are happy, then we want them to go to Google & Yelp and post a 5-star review for you.
Google search is the single most important strategy that you should implement. Other are important but start with Google first, then follow up with YELP, Facebook and then look at healthcare specific review sites. We know that Google’s paid search produces excellent results for medical healthcare clinics. Within Google search results, one of the most powerful visual aspects is the number of Google+ reviews in the search results. Lets review this real example below:
In this example, we know that users are very likely to go to search results with 4.5 ratings and 56 reviews. Obviously this will have a positive impact for patient acquisition and engagement for this clinic.
In a perfect world, the quality of the medical care and level of personal attention provided by you should be enough to ensure that your patients contribute glowing reviews and testimonials. Of course, the reality is that most patients need to be gently and subtly encouraged to submit any online feedback.
In real life, maximizing positive online review and minimizing negative reviews should be your strategy.
At OnRevenue we have achieved great success for our customers. We have also learned that success rule of 80/20 still applies in online reputation for doctors and clinics. There are hundreds of online reputation sites. More than 80% of your success is likely to come from Google Reviews and YELP Reviews. Other review sites are still useful to your clinic’s online strategy, but much less so than these two.
So what should be your strategy? Should you have a simple app that allows to capture reviews from patients as they are about to leave your practice? Should you send them surveys? Unfortunately these techniques may work on a limited number of reputation sites, but the most important reputation sites, Google and Yelp, their algorithms are likely to filter or blacklist your patient reviews if they are all being submitted from the same computer, same IP address, or same location. It is easy to track originating reviews and testimonials. So if its too easy, it is likely to have an adverse effect on your reputation, rather than increasing your reputation.
The OnRevenue platform consists of over 20 online cloud-based applications, all integrated to work together and generate new patient leads, manage leads, convert patient leads to actual paying patient customers, manage patient relationships, and generate referrals. OnRevenue is a single vendor automated solution and it is available at a fraction of cost compared to custom built or multi-vendor non-integrated solutions. OnRevenue platform runs on secure servers and data-centers, based in the USA, with headquarters in Palo Alto California.