Medical Clinic Marketing Plan
Medical Clinic Marketing Plan and Results – Used by Top Medical Practices & Doctors
Online solutions for medical clinics are not created equal. Let us walk you through a scenario based on a real customer. This medical clinic was servicing 46 patients per day, has 6 exam rooms, with a marketing budget of $6000 per month, spending approximately $2700 per month on multiple solution providers (most of them non HIPAA compliant), a website company, and $2900 per month on Google AdWords.
Dr. Smith has owned her clinic for 6 years, and was thinking of making some changes to get more patients into her clinic. She knew the internet was the way to go to, if she wanted to generate more patients, and keep her current patients coming back. To be successful and beat out her competitors; Dr. Smith’s clinic needed a great website, online advertising, effective marketing campaigns, and a powerful software to help acquire new patients. So Dr. Smith decided to start getting all the tools and strategies her clinic needed to do all this, and got to work on piecing it all together.
She started off by getting a brand new website that improved her branding and helped her stand out from her competitors. But after the new site was up and running, Dr. Smith found out that her website developer didn’t give her a site that’s built to securely handle, and store any potential PHI from patients that could come into her site. After paying a lot for her new site, she now realized she was going to have to pay even more to get this issue fixed, or face some big fines after her next HIPAA audit.
Once the new website was up an running, she realized that Online Advertising was important to acquire new patients quickly. Dr. Smith decided to set up an online advertising campaign through a local digital advertising company to improve her new patient generation, and get her clinic’s patient count up. But with the lack of focus and experience in healthcare and management fees charged by the company, the campaign cost Dr. Smith a lot of money, and didn’t give her the return & ROI she’d expected.
The website management company posted on social media, but the content was non-relavant and there were no social media apps to promote her medical clinic with special offers and offer online payments from the Facebook business page.
To improve her patient engagement, Dr. Smith wanted to put together some effective marketing campaigns for both prospective patients and past patients. She signed up a 2 year contract with a well-known company to send reminders, monthly newsletters and email promotions. This enabled the clinic to deliver personal communication to patients more consistently–with significantly more effort and time as this new tool did not integrate with the number one source of patient aquisition – Website. However, due to all the time it takes her and her staff to create and set-up email campaigns, and put up promotional content on her site, Dr. Smith only sends out effective marketing campaigns a couple of times each year.
To improve her rankings on Google Reviews and Yelp reviews, she signed up for a reputation company for $400/mon. This exercise resulted in a bad experience as some reviews posted were fake.
Actual Customer Dashboard – See Results
After the laborious task of figuring out what her clinic needed, buying all the expensive tools and services, and working to put it all together, Dr. Smith was faced with a new problem: managing her patchwork solution. She had invested all this time and money into the system she had put together, and now Dr. Smith needed to invest even more time to keep it running. The solution she thought would solve all her problems just ended up making things more complicated, and cost her almost as much as the additional revenue it brought in.
Fortunately, it doesn’t have to be like this for your clinic; patient acquisition and engagement doesn’t have to be so painful. OnRevenue’s Gold Package gives your clinic all the software, strategies, and tools it needs to be successful, all within one cloud-based solution. With everything under one roof you can get a more streamlined system that produces better results, and that is more cost-effective with better returns on your investment, than a build-it-yourself solution. If you’d like to learn how your clinic can improve your patient acquisition and engagement, contact OnRevenue.