Medical Marketing For Doctors
Patient Behavior and the Medical Industry Are Changing. The Internet and Social Media Have Changed How Medical Practices Execute Their Marketing. 72 Percent of the Patients Look Online – and 88 Percent of Them Pay Attention to Reviews. Close to 70 Percent of Patients Do This on a Mobile Device.
21st century Americans want an ATM on every corner, a Starbucks on every block, grocery stores within 2 minutes’ drive from home, cell phones that setup appointments for them, gas stations that serve fresh coffee and bagels, and now thanks to Affordable Care Act, Walk-In-Clinics at every corner. Today’s patients want their clinics to have doctors who show up on time, with polite receptionists at the front desk. They are also exercising their right of free speech to post their experience on the internet, social media, Yelp and Google Reviews.
OnRevenue data shows that out of a sample of 3450 Medical Clinics in USA, only 148 clinics are using Online Engagement Strategies software to gain a competitive advantage. If you are using software that is based on data mining & data driven results based strategies, then you are likely to benefit immensely. Majority of the medical clinics are simply using a static website with few links to patient portal, and may be a local web company managing non-intelligent but pretty website.
Medical marketing has moved to the web. You need more than a website to compete with other practices online these days. Thousands of medical clinics struggle every day to fill their calendar with patients. Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be. Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients online has to be more than just having a good looking website.
OnRevenue’s optimized and successful solution is not focused on technology, but on results.
1) Targeted online advertising for Patient Acquisition
2) Software along with online and medical industry expertise for Patient Retention
3) Effective communication and online marketing for Patient Engagement
4) Effective advertising and marketing strategies for low Patient Acquisition costs
To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.