Simple Medical Practice Marketing Plan
Results driven medical practice marketing plan should be easy to implement and must be automated. It should based on successful samples and templates so there is no room for trial and error for your medical practice.
OnRevenue data shows that out of a sample of 3450 Medical Clinics in USA, only 148 clinics have a results driven online patient engagement marketing plan to gain a competitive advantage. If you are using software that is based on data mining & data driven results based strategies, then you are likely to benefit immensely. Majority of the medical clinics are simply using a static website with few links to patient portal, and may be a local web company managing non-intelligent but pretty website.
Medical Practice Marketing Plan
OnRevenue’s Medical Practice Marketing Plan is not focused on technology, but on results. It covers four key areas:
No. 1) Targeted online advertising for Patient Acquisition
No. 2) Software along with online and medical industry expertise for Patient Retention
No. 3) Effective communication and online marketing for Patient Engagement
No. 4) Applications that track advertising and marketing strategies for low Patient Acquisition costs
OnRevenue has run thousands of online campaigns for patient acquisition and patient engagement for medical clinics with typical patient acquisition costs anywhere from $6 to $26 per new patient in most US areas. Cloud based HIPAA compliant software is simple to use and easy to manage. Free responsive medical website is always included.
Medical clinics all across the country typically go through 4 to 8 vendors to have a complete online success. As internet technology is constantly changing, it is very difficult to manage multiple online software vendors, web designers, social media, Email marketing and online advertising.
In order to increase your clinic’s patient count, and the revenue from each patient you service, you need intelligent software behind your website, and a strategy that’s been proven to be successful for leading healthcare clinics across the US.
72 Percent of the patients pay attention to online reviews for medical practices.
Understanding how patients really feel about their visit with your clinic is critically important to maintaining a high caliber, patient centric practice. The OnRevenue system provides a post clinic visit, patient satisfaction component, sending a quick response “How did we do” inquiry to the patient. If the patient responds positively, they are then asked to provide you with a rewarding, positive online review. All reviews are tracked internally within your OnRevenue system for quick and easy analysis and reference.
Having expended considerable cost and effort to generate a first time patient visit, how best to re-engage with that patient effectively and on an automated basis so as to stay top of mind at their next need for a retail clinic visit? The OnRevenue system incorporates a patient reengagement application making reaching out to your entire patient database on a monthly basis an easy, efficient and automated opportunity, not the traditional chore that never happens.