Online Advertising For Doctor’s Offices
Many doctors question if it is ethical to advertise. Some focus on patient referrals only, while others have taken some small steps to promote their practice. Most doctors are not sure if advertising, and specially online advertising or marketing, will produce results for their practice. Some doctors have created a website for their practice, and others have worked to acquire limited traffic to their website. However, these limited efforts simply don’t produce results, and as a result thousands of practices across the country struggle to fill their calendar.
But they don’t have to.
As a physician or a medical clinic manager responsible for the well-being of a practice, you’re not only tasked with taking care of your patients, but also for the business and financial health of your clinic and medical practice.
A large number of doctors’ offices aren’t able to acquire the patients they need to keep their practice in good financial health due to a lack of an effective online advertising strategy. Some practices have taken some of the first steps by getting a website, but they lack the tools and strategy to drive visitors to them online.
Luckily, OnRevenue has developed a solution to the problem of patient acquistion, and has helped clinics and practices accross the US drastically improve their patient generation and patient communication. Patient aquisition costs can be anywhere from $6 to $26 per new patient in most US areas, and if your practice is located in a competitive area, your costs can be even higher. Patient acquisition does not have to be a confusing and unknown area for doctors. By looking at leading clinics and medical practicies, you can better understand how your practice should design your patient acquisition strategy.
Physicians and practice owners have vastly differing levels of promotional experience and sophistication but most fall into one of the following three areas:
Three Levels of Online Advertising and Marketing
Adoption By Doctors’ Offices
Marketing and advertising are considered as an after-thought that can be managed by staff members like the front office staff or administrators. The general viewpoint of doctors’ offices at this level is that with any kind of basic or free website, new patients looking for their services will be automatically directed to them via Google, Bing, Yahoo, or other online search channels. However, this perception is far removed from the reality of their situation. Without a strategy and software tools, these practices won’t be able to be seen by potential patients online, or convert the few visitors that find them.
Practices at this level have reached acceptable average daily patient counts. They have a clinic admin working with a local web-designer, and have put up a nice looking website, but there is no focus on online success and building a strategy to drive new patients every day. These doctors hope that because they’ve worked with a contractor to build a website, it naturally result in steady and predictable patient generation and clinic growth. Some of these practices may be doing some online advertising on Google, trying email marketing, or have put up a Facebook page for their business. This is a good starting point, but most practices don’t execute these strategies at an effective level, where they are creating growth in their patient counts. The internet is where your competition acquires their new patients, and to ensure that your practice remains competitve you need an online marketing approach that is effective. To protect your business’s health, your practice need more than a website; you need a partner with healthcare marketing expertice, intelligent software, and a comprehensive online strategy for your practice.
Doctors and pratices at this level understand that online strategy is by far the #1 method to grow patient volumes, and build their business’s profitability. Driving patients to your door, and out-performing the competition on the internet, requires a depth of online marketing expertise, effective software, and a profound understanding of medical practice operations. Clinics and doctors often have to enlist outside help in order to execute an effective online strategy, but the combination of skills, knowledge, and tools necessary to do so is found among very few marketing or advertising companies. However, healthcare industry leaders like Doctors Express, and many successful single and multi-location clinics, use OnRevenue’s Healthcare Platform to drive their clinics’ growth. OnRevenue’s software enables our customers to painlessly acquire new patients, effectively communicate and engage with their patients, and grow their business.
OnRevenue’s optimized and successful solution is not focused on technology, but on results.
1) Targeted online advertising for Patient Acquisition
2) Software along with online and medical industry expertise for Patient Retention
3) Effective communication and online marketing for Patient Engagement
4) Effective advertising and marketing strategies for low Patient Acquisition costs
Don’t spend time, effort, and money working with multiple vendors to build an unproven system that’s responsible for your practice’s growth. OnRevenue’s turnkey solution has proven success for clinics accross the US, and is trusted by your industry leaders to grow their business. The OnRevenue healthcare platform provides you with an intelligent conversion website, patient CRM, advanced online advertising, inbound and outbound marketing automation applications, and much more. On top of our apps, we also provide customer support and service that is second to none.
Thousands of medical clinics struggle every day to fill their calender with patients. They have a great location, dedicated professional medical staff, proper equipment, many hard earned certifications and qualifications. They also have a nice looking Website. However what they lack is a sophisticated online marketing software and expertise. These days having a nice looking website is not enough to generate new patient clients. If your clinic needs to retain existing patients for repeat services and procedures, then you need additional strategies and intelligent software. OnRevenue has 20+ applications designed just for this. These applications are used by the TOP healthcare companies from coast to coast.