Online Marketing & Advertising For Aesthetic Clinics, Doctors & Practices
Proven Online Strategies for Aesthetic Clinics, Doctors, and Practices
Thousands of doctors struggle every day to fill their calendar with patients.
OnRevenue, a healthcare software and marketing company, has worked with thousands of advertising and promotional campaigns coast to coast. We have found that thousands of aesthetic clinics struggle every day to fill their calendar with patients. Many doctors question if it is ethical to advertise, and some grow their business based on referrals only.
A professionally designed website lets your aesthetic practice create a sense of assurance and confidence. As a new prospect patient visits your site, they make a decision in the first 14 seconds to continue reading your site, view more information about your services, or leave your website and look elsewhere. This is where patient conversion techniques and website A/B testing come in play to help grow your business. You can spend thousands of dollars each month on paid online ads, SEO efforts, promotions, and other marketing plans, but if your website is not optimized for conversion you’ll often still fail to convince website visitors to take action and contanct you. Some website designs are very attractive, especially in the eyes of their creator and the clinic owner, but they may still not be effective at generating new patients. The secret of online patient conversion is intense A/B testing for each website design, and placement of different “objects” in a way that causes a visitor to take an action. Sometimes you may not love the look or “design” of a conversion website, but it is often the best approach to attract new patients. When choosing your website, it’s important to remember that statistical data does not lie.
With OnRevenue’s GOLD or PLATINUM Packages, we provide your clinic with a free conversion website that’s completely integrated with OnRevenue’s healthcare apps. Below is a real example of an OnRevenue website in action for one of our customers.
Some clinics have taken small steps to improve their online advertising and marketing strategies. Others are not sure if advertising, and specially online advertising and marketing, will produce results for their clinic. Physicians and practice owners have vastly differing levels of promotional experience and sophistication which can be summarized as follows:
Three Levels of Online Marketing Adoption by Clinics
Marketing and advertising are considered as an after-thought that can be managed by staff members like the front office staff or administrators. The general viewpoint of doctors’ offices at this level is that with any kind of basic or free website, new patients looking for their services will be automatically directed to them via Google, Bing, Yahoo, or other online search channels. However, this perception is far removed from the reality of their situation. Without a strategy and software tools, these practices won’t be able to be seen by potential patients online, or convert the few visitors that find them.
Practices at this level have reached acceptable average daily patient counts. They have a clinic admin working with a local web-designer, and have put up a nice looking website, but there is no focus on online success and building a strategy to drive new patients every day. These doctors hope that because they’ve worked with a contractor to build a website, it naturally result in steady and predictable patient generation and clinic growth. Some of these practices may be doing some online advertising on Google, trying email marketing, or have put up a Facebook page for their business. This is a good starting point, but most practices don’t execute these strategies at an effective level, where they are creating growth in their patient counts. The internet is where your competition acquires their new patients, and to ensure that your practice remains competitve you need an online marketing approach that is effective. To protect your business’s health, your practice need more than a website; you need a partner with healthcare marketing expertice, intelligent software, and a comprehensive online strategy for your practice.
Doctors and pratices at this level understand that an online strategy is the most effective method by far to grow patient volumes, and build their business’s profitability. Driving patients to your door, and out-performing the competition on the internet, requires a depth of online marketing expertise, effective software, and a profound understanding of medical practice operations. Clinics and doctors often have to enlist outside help in order to execute an effective online strategy, but the combination of skills, knowledge, and tools necessary to do so is found among very few marketing or advertising companies. However, healthcare industry leaders like Doctors Express, and many successful single and multi-location clinics, use OnRevenue’s Healthcare Platform to drive their clinics’ growth. OnRevenue’s software enables our customers to painlessly acquire new patients, effectively communicate and engage with their patients, and grow their business.
Thousands of medical clinics struggle every day to fill their calender with patients. They have a great location, dedicated professional medical staff, proper equipment, many hard earned certifications and qualifications. They also have a nice looking Website. However what they lack is a sophisticated online marketing software and expertise. These days having a nice looking website is not enough to generate new patient clients. If your clinic needs to retain existing patients for repeat services and procedures, then you need additional strategies and intelligent software. OnRevenue has 20+ applications designed just for this. These applications are used by the best and brightest healthcare companies from coast to coast.
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