Caffeinated Pay Per Click PPC Advertising For Doctors & Medical Clinics
Increase Patient Visitation By Using PPC Pay Per Click Advertising For Doctors & Medical Practices
PPC and SEO also known as Search Engine Optimization for doctors and medical clinics should not be confused with “Online Advertising”, they are related but separate strategies for patient acquisition. For detailed SEO for Doctors page, please go here.
Common question asked is PPC Advertising right for my clinic? The answer is YES. We have hundreds of examples to share with you. In a sample recent review of 162 medical clinics, we found that if a medical clinic is running PPC Advertising, 98 percent of these clinics have increased their patient count over a period when they were not using PPC Advertising.
Another very common question is asked “How OnRevenue’s approach to online advertising helps our customers get better results?” Lets review the image below. You will see attention to detail and technical know-how how online advertising works and domain knowledge about healthcare and major trends like Mobile Advertising for Doctors and Medical Practices.
Let’s review a real example below:
In this case, OnRevenue’s customer for 3 years had excellent SEO results, excellent maps listings, excellent online reviews. Competition had been growing steadily. Patient volume, on average 63 patients per day – but facing stiff competition from 2 new clinics. OnRevenue project manager had been telling the customer to start PPC ads on Google – but customer declined. Finally one day they started seeings ads for their new competitors. By launching an aggressive PPC advertising campaign, the customer experienced an increase by 18 percent in the first 2 weeks. Measured month over month compared to previous years, overall increase was 23 percent. The additional cost of PPC advertising by off set by increased number of patients and higher volume of higher margin procedures. OnRevenue recommends Google Adwords PPC for majority of its customers for an excellent ROI.
Whether you’re running your own campaign, or if you’re currently using a consultant or another company to manage your campaigns, we believe OnRevenue’s campaigns can improve your clinic’s patient counts. In short, our ability to give you better results through advertising comes from a few factors: AdWords Expertise, Healthcare Industry Knowledge, and Exceptional Campaign Performance.
OnRevenue platform’s success not only comes from the powerful apps and software, but also from our team who are experts in healthcare marketing through years of experience. All of our customers’ campaigns are managed by our dedicated PPC team, all of whom have multiple Google AdWords certifications. Through our team’s expertise, and our campaign’s stellar performance, we are also a Certified Google Partner.
As a company whose sole focus is healthcare, who also works with some of the biggest industry leaders to run their online marketing strategies, we have knowledge and data intelligence that almost no other companies do. Through simultaneously managing hundreds of campaigns across the U.S., and working with companies who operate 10, 20, 30 and over 100 locations, we’re able to make all our campaigns perform better. Intelligence we gain from one campaign are applied to the strategies for all our campaigns, so in effect each campaign we run is the sum of the thousands of campaigns we have run over our history as a company. We also work more closely with our customers, as we are reviewing your campaigns and results with you monthly, in order to make sure our campaigns are as optimized as possible. Search advertising produces the best ROI for doctors, dentists, and dozens of other practices.
Why PPC is important? As a Certified Google Premier Partner, we do reviews with Google in which we are able to see our campaigns performance in comparison with that of competing agencies. For example, we found that our campaigns are consistently performing better than that of other online marketing companies similar to us. Our Quality Scores (a measurement of Ad / Keyword quality that helps determine Cost per Click) were 17% higher on average than our competitors, and our Click-Through Rates were 33% higher as well. Both of these metrics are some of the most vital measures of campaign quality and effectiveness, as their values both directly improve your campaigns performance in search results and lower your campaigns cost per click. As we can show through a practical example below, when customers switch over to our advertising, they are able to get a more efficient and productive campaign that produces better results.
One of OnRevenue customers, a medical clinic in a very competitive market was running their PPC advertising with a local company in Michigan, when they first started using OnRevenue. After using OnRevenue advertising platform, the first month, they saw some drastic results at their clinic now that their Google AdWords Campaigns were being managed by OnRevenue’s PPC platform. While using a local advertising company, they had an average cost per click of $5.86, and were spending around $1,600 – $1,800 a month on advertising. After switching over to OnRevenue, they now had an average cost per click of $3.85, which increased the number of clicks they got per month by 166% with the same $1,600 budget. Their campaign also saw increased CTR and Quality Score ratings, and within days they saw the difference at the clinic, as more and more patients were reporting they found the clinic on Google. After analyzing where their patients were coming from a few months after making the switch, they found they were seeing 17 to 22 more patients per month who reported they found the clinic through Google. With a more effective and efficient campaign designed and managed by OnRevenue, they increased the number of patients they saw with the exact same advertising budget.
We want our customers to be successful, and we are always focused on making whatever possible improvements we see in our customer’s online strategy. We believe in your case, our campaigns and advertising management can help your clinic improve on the results you’re getting now with your current advertising methods. Please reach out to us and let us know if we can help your clinic get more patients. We offer free analysis of your advertising campaign.